How Walgreens’ API Program Leverages Seasonality And Revenue Sharing

apiThis case study looks at the strategies employed by Walgreens that has helped them generate month-on-month growth in developer engagement and in the creation of new products, services and processes that rely on Walgreens’ Photo Prints API.Pharmacy and wellness retailer Walgreens provides a Photo Prints API that enables developers to integrate directly with Walgreens’ photo printing service from their own mobile and web app products, particularly image and photo apps.The API provides a revenue share model, whereby developers can earn income for every image that is ordered for printing from within the developer’s app or website. The API has seen developer adoption grow more than 200% through 2014 and into 2015.Key to the API’s growth has been a range of developer promotions that provide higher revenue sharing rates around key dates for photo printing. In summer and around Valentine’s Day, for example, Walgreens helps developers leverage seasonal trends to encourage their end users to make use of photo printing services.

Source: How Walgreens’ API Program Leverages Seasonality And Revenue Sharing | ProgrammableWeb

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