Agencies: Embrace ‘Connected Screen’ Era, Or Die

Simply put, a channel-driven agency roster doesn’t work anymore as it leads to fragmented customer experiences. Today, media is all mashed up and the content that people consume no longer fits into clean “buckets.” The irony is that the very tech-driven revolution that caused this agency fragmentation in the first place is quickly leading the media landscape back towards a singularity.

Source: MAD: Agencies: Embrace ‘Connected Screen’ Era, Or Die

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