Beyond RTB: A non-confusing primer on what’s new in programmatic

Real-time bidding (RTB) still comprises the lion’s share of programmatic budgets. But as audience marketing strategies mature, advertisers are increasingly looking beyond RTB and into a variety of new and confusing programmatic channels. Not to worry, we’re here to clear the fog and help you understand why these new classes of programmatic are so important. From automated guaranteed through auction-based programmatic and beyond, here’s everything you need to put on your crib sheet.

Source: Beyond RTB: A non-confusing primer on what’s new in programmatic – Digiday

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