Why You Need To Stop Selling In Your Content Marketing

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. And

Source: Why You Need To Stop Selling In Your Content Marketing | Newscred Blog

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